Natura Una sought an identity capable of translating the spirit of the holiday season with sophistication and coherence with its contemporary positioning. The collection needed to engage with innovation, emotion, and desire, without losing aesthetic precision.

Sapien developed the visual identity for the Una Celebrar collection from this perspective. We created exclusive original illustrations and brought the concept to the product itself, incorporating the star, the collection's symbol, directly onto the lipstick bullet. Packaging, product design, and visual language have come to operate as a single solution.

Inspired by international metallic trends, the collection uses gold and silver to express luminosity, celebration, and versatility. Launched during Paris Fashion Week 2025, Una Celebrar positions Natura Una on one of the most important stages of international fashion, reinforcing its ability to consistently unite aesthetics, innovation, and identity.