We updated the identity of Shoyu Kikkoman, a 300-year-old brand, for Brazil – a partnership we have been strengthening for the past 10 years.
Kikkoman arrived in Brazil in 2015 with over 300 years of tradition and trusted Sapien to bring Kikkoman Shoyu closer to the Brazilian consumer without losing its essence. We created the new globally approved packaging and, over a decade of partnership, became the brand's hub in the country, consistently and quickly handling concept, packaging, campaigns, website, social media, culinary productions, events, and activations.