Branding and brand architecture for a pioneer in super premium pet food in Brazil.

For 9 years, we worked alongside PremieRpet, leading the branding and brand architecture for a pioneer in super premium pet food in Brazil.

During these 9 years of partnership, we developed comprehensive brand studies, identity redesign, portfolio architecture, and visual guidelines that supported strategic corporate marketing projects. Our work encompassed campaigns, technical and promotional materials, event branding, clinic signage, and booth design, from the communication of the largest pet food factory in the region to the brand's transition to 100% renewable energy. A journey that consolidated PremieRpet as a benchmark for innovation, quality, and care in the Brazilian pet market.

""We chose Sapien for two reasons: strategic alignment and the vision that agency and company build branding together, day by day. Sapien acts as an arm of the company — present, provocative, and always bringing external perspectives, methodology, and trends. They treat communication as a science, guiding decisions with technique and not guesswork, which elevates the quality and impact of the work."”

Strategic Planning & Corporate Marketing Director - PremieRpet

Madalena Spinazzola

Other cases

Cases | Pet Segment

Branding and brand architecture for a pioneer in super premium pet food in Brazil.

Cases | Health and Beauty

Visualization and consistency

Cases | Health and Beauty

From the Sapien design studios to Paris Fashion Week 2025