{"id":1311,"date":"2026-03-12T15:50:42","date_gmt":"2026-03-12T18:50:42","guid":{"rendered":"https:\/\/sapiendesign.com.br\/?p=1311"},"modified":"2026-03-25T08:52:27","modified_gmt":"2026-03-25T11:52:27","slug":"9-anos-ao-lado-da-premierpet","status":"publish","type":"post","link":"https:\/\/sapiendesign.com.br\/en\/9-anos-ao-lado-da-premierpet\/","title":{"rendered":"Branding and brand architecture for a pioneer in super premium pet food in Brazil."},"content":{"rendered":"
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For 9 years, we worked alongside PremieRpet, leading the branding and brand architecture for a pioneer in super premium pet food in Brazil.<\/b><\/p>

<\/b>During these 9 years of partnership, we developed comprehensive brand studies, identity redesign, portfolio architecture, and visual guidelines that supported strategic corporate marketing projects. Our work encompassed campaigns, technical and promotional materials, event branding, clinic signage, and booth design, from the communication of the largest pet food factory in the region to the brand's transition to 100% renewable energy. A journey that consolidated PremieRpet as a benchmark for innovation, quality, and care in the Brazilian pet market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\""We chose Sapien for two reasons: strategic alignment and the vision that agency and company build branding together, day by day. Sapien acts as an arm of the company \u2014 present, provocative, and always bringing external perspectives, methodology, and trends. They treat communication as a science, guiding decisions with technique and not guesswork, which elevates the quality and impact of the work."\u201d<\/h2>\t\t\t\t<\/div>\n\t\t
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Strategic Planning & Corporate Marketing Director - PremieRpet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Madalena Spinazzola<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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9 anos ao lado da PremieRpet, conduzimos o branding e a arquitetura de marcas de uma pioneira em alimenta\u00e7\u00e3o super premium para pets no Brasil. Durante esses 9 anos de parceria, desenvolvemos estudos completos de marca, redesenho de identidade, arquitetura de portf\u00f3lio e diretrizes visuais que sustentaram projetos estrat\u00e9gicos de marketing corporativo. Nossa atua\u00e7\u00e3o passou […]<\/p>\n","protected":false},"author":1,"featured_media":1868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,19],"tags":[],"class_list":["post-1311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-segmento-pet"],"_links":{"self":[{"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/posts\/1311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/comments?post=1311"}],"version-history":[{"count":40,"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/posts\/1311\/revisions"}],"predecessor-version":[{"id":1961,"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/posts\/1311\/revisions\/1961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/media\/1868"}],"wp:attachment":[{"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/media?parent=1311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/categories?post=1311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sapiendesign.com.br\/en\/wp-json\/wp\/v2\/tags?post=1311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}